Astrology Information

Interesting Astrology Statistics

Astrology Belief and Popularity Statistics

  • 33% of people believe in astrology in USA with a heavy skew to younger generations.
  • 67% of people believe in Vedic astrology in India
  • 1/3 of Gen Z decide on who to date based on astrology
  • 87% of Gen Z know their zodiac sign, 75% trust astrology works, and 65% regularly check their horoscope to make decisions.

In recent years, there has been a noticeable surge in interest and belief in astrology around the world, particularly among millennials and gen z. According to a global astrology market report the popularity of astrology is expected to continue growing in 2021 and beyond, with the market projected to reach $ 22.8 billion by 2031. Among Americans, it is reported that a significant percentage believes in astrology and uses astrology apps to check their sun signs, rising signs, birth charts, and make decisions. 

The celestial bodies such as planets and stars play a crucial role in western culture but have even more of an impact in India. Vedic astrology has a huge spiritual influence on the Asian country. They seek to solve the same problems, gaining financial insights and love life advice. Worldwide many people are turning to astrology for guidance and to help navigate life’s ups, downs and unexpected situations.

One contributing factor to the growing interest in astrology is the widespread availability of astrology apps and online content that make it easier for people to access and learn about their zodiac signs. In addition there is a surge of astrological influencers on Tiktok and Instagram sharing quick tips for love astrology. This is pushing the younger generation to practice astrology. In the context of a blog post about zodiac signs, the power of astrology as a tool for self-reflection and personal growth is often discussed. More and more individuals are turning to astrology to help them understand themselves and make sense of the world around them.

Astrology Love Statistics

  • 25% of People Would Not Date Someone based on their astrological sign
  • 2/3rds Have a preference not to date one or two signs.
  • Aquarians are considered most dateable sign (15% preference), followed by Aries, Virgo (14%), and Pisces(13%).
  • Capricorns are the least sought at 7%, Libra the second least at 9%.

Astrology has always been a significant practice in the context of love and relationships. With a surge in popularity in recent years, more and more Americans are turning towards astrology to understand and navigate their love lives. Western astrology, which focuses on the positions of the stars and planets at the time of a person’s birth, has gained particular traction.  

This growth presents opportunities for independent astrology practitioners to capitalize on the increasing number of believers in astrology through social media. These are interesting statistics because it reveals younger generations are much more likely to make decisions based on star signs. In the west older individuals are less likely to believe in these influences. Many people believe that astrological influences and the zodiac can provide insights into their love lives and help them make decisions about their relationships.

Astrology Use In Financial and Career Decisions Statistics

  • 3/10 Millennials have made a financial decision based on their horoscope
  • 1/4 Gen Z have done the same.
  • Decisions include increased saving, spending, changing careers, and deciding when to ask for a raise.
  • Americans think Capricorns are the best with money and believe Geminis are the worst.
  • Cancers fret about money the most at 48.7% of the population
  • Sagittarius fret the least at 36%.
  • Taurus have the best credit score, Sagittarius have the worst.

Astrology has been increasingly used in financial and career decisions by many Americans. According to lifestyle statistics, a significant number of Americans believe in astrology and the zodiac and consider their 12 zodiac signs when making important decisions about their future (30% of millennials). This belief has made astrology grow in significance in the context of financial planning and career choices.

financial decisions statistics for astrology

As a result, there has been a growing market for astrologers and independent astrology practitioners who want to capitalize on this trend. They develop astrology apps and expand their services to cater to those who seek guidance through the stars. Including the upcoming app Bull and Moon, which utilizes the founding dates of companies and your own birth day to pick winning stocks that align with you.

The market for astrology in financial and career decisions is estimated to reach a new high, as more people turn to astrology to help them navigate their professional lives. Businesses are starting to identify the prevailing astrology market and adapt their strategies to incorporate astrological insights into their services. This trend is expected to continue growing as more individuals recognize the potential benefits of considering astrology when making important decisions.

Other interesting things to note are the financial scores. There is a definite correlation at a non-trivial sample amount that suggests star signs impact your credit score. 

credit score statistics for astrology

Astrology Market Statistics

  • Astrology Is Expected to have a market of $22.8 billion by 2031
  • The market is growing at a rate of 5.7% annually
  • Love astrology services are growing the fastest, with the market almost doubling in 10 years.
  • Natal Astrology and Medical Astrology are also growing at similar rates.
  • Millennials are the largest market share, followed by Gen X
  • The least popular astrology fields are horary (divination) and elective (timing undertakings)

The astrology market was valued at $2.08 billion in 2021, with a projected CAGR of 5.7% from 2022 to 2031. These statistics are significant in the context of the astrology industry as they highlight the growing demand for astrological services. Many businesses want to develop astrology apps to tap into this lucrative market. Analyzing the dynamics of the astrology market can reveal key trends and opportunities for growth, especially in the social media influencer sector. Conducting an astrology market analysis from 2021 onwards can provide valuable insights for investors and stakeholders.

One statistic that stands out is the popularity of zodiac and astrology and zodiac signs among younger consumers. This statistic is a testament to the renewed appeal of astrology in modern society. A business can benefit from these statistics as it provides insight into consumer preferences and behavior. Marketers can tailor their strategies to align with the trends shown in the statistics because it provides a clear picture of consumer interests.

Interesting Astrology Statistics

  • The most common zodiac sign in the United States population is Scorpio.
  • As such the Scorpio horoscope is the most searched zodiac sign on Google.
  • Almost half of UK adults (48%) believe that star signs can reveal aspects of a person’s character.
  • Fire signs (Aries, Leo, and Sagittarius) are the least common across the USA.
  • 58% of millennials turn to astrology during times of stress.
  • About 30% of Americans search for their horoscope online.
  • Around 1.5 million horoscope-related apps were downloaded in February 2019.
  • The majority of people who believe in astrology (70%) are women.

These are just some other interesting statistics presented that provides an interesting insight into the field.

Sources: MTV Insights Survey, Allied Market Research, Lending Tree


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